AI Insights · Timothy · January 2021
Q4 2020 UK Performance of Top Dance Games on iOS
An overview of the top dance game apps in the United Kingdom for Q4 2020 on the iOS platform, showcasing download and active user trends.
As the year 2020 came to a close, dance game enthusiasts in the United Kingdom were active on their iOS devices, engaging with a variety of dance-themed gaming apps. The data provided by Sensor Tower gives us a clear view of how these apps performed during the fourth quarter of the year. Here, we delve into the trends of the top five dance games on the iOS platform.
Just Dance Now, published by Ubisoft, saw a significant increase in weekly active users, climbing from 6K in late September to over 18K by the end of December. Downloads also saw a notable spike, jumping from 2.5K to 11K in the same period, and revenue followed suit, peaking at approximately $7.7K in the final week of December.
Coco Play's JoJo Siwa - Live to Dance experienced a more modest trend, with downloads ranging from 748 to 1.1K and active users fluctuating between 3K to around 4.8K. Revenue for this app had its ups and downs, with the highest point reaching $82 in the third week of December.
Another Coco Play title, Ice Skating Ballerina, observed a gradual increase in revenue towards the end of Q4, with the highest revenue recorded at $227. Downloads saw an upsurge in early December, hitting close to 1K, while weekly active users more than doubled from 845 to 1.8K.
The performance of Dance Clash: Ballet vs Hip Hop was steady in terms of revenue, peaking at $178 in late December. Downloads reached their highest at 1.3K in mid-October, and active users saw a significant rise from 1K to 1.3K by the end of the quarter.
Lastly, Acrobat Star Show displayed an impressive increase in weekly active users, from 782 to nearly 2K. Downloads also surged dramatically in the final week of December, reaching 1.4K. Revenue for the game remained relatively stable throughout the quarter, with a slight peak at $132 in early December.
For more insights into the performance of these dance game apps and others, Sensor Tower offers a comprehensive analysis platform. Engaging gameplay and seasonal trends appear to have contributed to the dynamic performance of these apps during the last quarter of 2020.
